The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship
Griskevicius, V., Cantu, S. M., & Van Vugt, M. (2012). The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship.
Journal of Public Policy and Marketing, 31, 115-128.
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Abstract:
How can evolved human nature be leveraged to help eliminate or alleviate environmental problems? The authors examine the evolutionary bases of destructive...